About Easy Day/Heritage: 

Easy Day is an Indian retail brand (wholly owned by Future Retail Ltd.) that runs chains of consumer retail supermarkets and convenience stores. As of June’19, they have 1078 stores in 295 cities in 23 states. A typical Easy Day store sells groceries including fresh produce ranging from fruits, vegetables & milk, cereals, meat to toiletries, health care items and kitchen ware etc. The association will include Heritage, Foodworld and Nilgiris brands.

https://www.easyday.in/

 

Heritage Fresh offers a wide range of fresh fruits and vegetables, besides having an impressive assortment of staples, household items, daily groceries and more. Store sizes range from 1800 sq. ft. to 2800 sq. ft. The stores are well organized, hygienic, with items neatly and conveniently displayed. Our courteous and well-appointed staff are present for a seamless shopping experience and quick check out process.

https://www.heritagefoods.in/

Easy Day Club: Customers get membership for ₹999. Customer gets ₹999 cashback in Future Pay wallet on sign up, free home delivery, whatsap shopping, minimum 10% on EasyDay (except sugar, oil, baby and dairy products) and upto 10% off across FG stores. Benefits can be availed for 1 year from date of issuance of EasyDay Club card or shopping of worth ₹50000, whichever is earlier. This card can be used at Heritage Fresh, Nilgiris and FoodWorld – which are being re-branded as EasyDay stores.

 

RuPay Campaign:

 

Particulars Onam
RuPay Scheme 10% Discount (instant from RuPay)
Min Ticket Size ₹499
Product All RuPay variants
Max Discount ₹100
Max Transaction Per Card 1
No of Stores 1075
States Covered 23
Cities Covered 295+
Duration 1st – 30th Sep 2019 (30 Days)
Format EasyDay, Heritage, Nilgiris, Foodworld

 

Campaign Objective:

  1. Acceptance and activation program for RuPay cards pan India 
  2. Build RuPay brand visibility at participating 1075 stores